Company Statement
EmblemHealth is one of the nation’s largest not for profit health insurers, serving members across New York’s diverse communities with a full range of commercial and government-sponsored health plans for employers, individuals, and families. With a commitment to value-based care, EmblemHealth partners with top hospitals and doctors, including its own AdvantageCare Physicians, to deliver quality, affordable, convenient care. At over a dozen EmblemHealth Neighborhood Care locations, members and non-members alike have access to community-based health and wellness guidance and resources. For more information, visit emblemhealth.com.
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Social Media Specialist - Hybrid - English/Chinese Mandarin/Cantonese Bilingual,
Summary of Job
Serve as a marketing specialist for EmblemHealth social content, including the planning of channel growth strategies, development of engaging content across the brand’s social channels (Facebook, X, YouTube, Instagram, TikTok and WeChat), support of enterprise retention and recruitment efforts on LinkedIn, and the optimization of content based on data and learnings. Partner with internal and external partners to strategize, plan and develop compelling content to strengthen our brand, increase our online presence and enhance marketing effectiveness.
Responsibilities
- Contribute to the strategic planning, development, and implementation of EmblemHealth’s content for social media.
- Develop social media strategies and content programs for communities in New York City and the greater metropolitan area.
- Set KPIs and performance goals for all campaigns and audiences.
- Use Adobe Analytics and other measurement tools such as Sprout Social, Meta Ads Manager, LinkedIn Campaign Manager, and analytics platforms supporting organic and paid initiatives to evaluate performance, identify trends, and provide actionable recommendations.
- Engage with internal Marketing & Communications team members and enterprise partners to craft compelling content for EmblemHealth tailored to achieve objectives across each social platform.
- Create engaging digital content, including social posts, stills and carousels, graphics, short-form videos, and multimedia storytelling aligned with brand and business objectives.
- Participate in on-site/in-the-field capture of key community moments for social promotion in partnership with community, sales, retail and press teams.
- Ensure consistency with all other marketing and promotional efforts.
- Monitor day-to-day platform activity, including social listening and engaging in relevant conversations about our companies and/or industry as needed.
- Track and monitor competitors on social media channels (in partnership with Research and Insights team), reporting brand “chatter” and other relevant insights.
- Share insights with internal partners using collaboration tools like Microsoft Teams, lunch and learn presentations, and more.
- Manage content approval workflows and stakeholder collaboration.
- Partner with internal Creative Services writers to develop monthly EmblemHealth content and connect with Sr. Social Media Specialist on content marketing strategies.
- Collaborate with Digital Strategy team to optimize the organizational structure and hierarchy of relevant blog content and other owned content optimizations.
- Support HR by creating content/posts that aid in retention and recruitment efforts (aligned to Corporate Goals).
- Support Provider Relations by creating content/posts that aid in brand news and announcements across all platforms.
Qualifications
- Bachelor’s degree, preferably in Marketing, Communications or Fine Arts
- 3 – 5+ years’ experience in social media and content marketing (Required)
- Bilingual with the ability to create, edit, and adapt content for both audiences (Required)
- Health care experience (Preferred)
- Experience with all major social media platforms (LinkedIn, Meta, TikTok, WeChat, YouTube, X) including building a significant presence on social channels for a brand (Required)
- Social Media and Content Marketing experience (Required)
- Familiarity with Salesforce Marketing suite (Required)
- Strong writing and editing skills, with an emphasis on grammar (Required)
- Strong video production for social skills with an emphasis on smartphone recording and editing (Required)
- Strong analytic and reporting skills, with an understanding of identifying social media trends (Required)
- Demonstrated ability to work independently and exercise sound business and strategic judgement (Required)
- Strong team player, leader, self-starter and positive catalyst (Required)
- Bilingual with the ability to create, edit, and adapt content for both audiences (Required)
Security Disclosure
If you receive a job offer from EmblemHealth, the email will be from “HRTalentAcquisition” with the subject: “Offer of Employment for (job title) – Please respond online.” We will never ask you to join a Google Hangout, buy your own equipment, or pay to apply. We also do not use third-party email services like Yahoo or Gmail.
Pay Disclosure
At EmblemHealth, we prioritize transparency in our compensation practices. We provide a good faith estimate of the salary range for potential hires, which is based on key factors such as role responsibilities, candidate experience, education and training, internal equity, and market conditions. Please be aware that this estimate doesn’t account for geographic differences related to your work location. Typically, new hires may not start at the top of this range, as compensation is tailored to each individual's circumstances. For union positions, salaries will be determined according to the collective bargaining agreement. Join us at EmblemHealth, where your contributions are valued and supported by fair compensation.
EEOC Statement
We value the diverse backgrounds, perspectives, and experiences of our workforce. As an equal opportunity employer, we consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, age, creed, citizenship status, gender identity, pregnancy, marital status, national origin, disability, veteran status, or any other protected characteristic protected by law.
Sponsorship Statement
At EmblemHealth, we are committed to building a diverse and talented workforce. However, we are unable to consider applicants who require, or are likely to require, either before or after hire, visa sponsorship for work authorization in the United States, including but not limited to H-1B, F-1 (STEM OPT), TN, or any other non-immigrant status. Some extremely rare exceptions may apply based on critical business needs.